GlowSend social media
I took charge of developing the concept and visual identity for a social initiative aimed at educating people on the correct language and terminology when referring to individuals with disabilities. The campaign sought to promote inclusivity and respectful communication through impactful visuals and messaging.
The campaign was broadcasted on national television, featured on outdoor billboards in key locations, displayed on public transportation (buses), and distributed as informational flyers in institutions such as schools, healthcare centers, and government offices.
