For this project, I was tasked with creating the emblem for "Rally Žemaitija," a rally event rooted in the city of Kelmė. The design aimed to seamlessly blend key elements of rally culture with symbols inspired by Kelmė's coat of arms, ensuring a cohesive representation of the event's identity and its origin city.

The emblem needed to capture the energy, speed, and spirit of rallying while reflecting Kelmė’s heritage in a way that feels authentic and visually appealing. Additionally, the branding was developed to adhere to a unified set of design guidelines, ensuring consistency across all applications.